Cinematography is a writing with images in movement and with sounds.

 -  robert bresson

Each composition choice in every shot has the opportunity to mean something. Every angle choice, every camera movement, every lighting set up and every lensing decision dictates a mood that can further push the story. Quality of shots over quantity of shots ALWAYS.

Rough Cut films all new projects at 4K resolution in ProRes and/or RAW codecs. This level of data intensive footage is what you see when watching major motion picture films in the theater.

The film is made in the editing room.

—  Philip Seymour hoffman

Editing is where all the pieces of the puzzle come together. While we go into an edit with a clear plan of what we want, it is important to be in a constant state of openness to explore where an edit might take you. As a musician I very much relate editing to live jamming. We know what key we are playing in and the general chord structure we are toying with, but we go amazing places when we let the music take us where it wants.

Editing is always the longest portion of a project. Every millisecond of how shots are strung together and transition from one another affects the momentum and punch a video induces in the viewer. This is also where the soundscape of verbal narrative, sound fx and music is built as the bed on which all visuals rest upon.

Man needs color to live; it's just as necessary an element as fire and water.

 -  fernand legar

There is a lot more to color grading than just getting some nice skin tones. The color pallet sets the vibe for the entire piece. Cold or warm, modern or vintage, soft creamy film stock or crisp sharp digital imaging, saturated in luscious color or concise in a dramatic monochrome? The list goes on and on but the guide in knowing where to take it is understanding what further elevates the overall story concept, filming style and editing pace.

Color processing is the final polishing technique where all the hard work comes to life and gets saturated in style. Each and every single cut you see in all video completions by Rough Cut gets it's own personal color treatment. It is a very detailed process that requires motion tracking and masking in multiple instances per shot with layer upon layer of adjustments and fine tuning.

Photography is a love affair with life.

 -  burk uzzle

One of the wonderful attributes about filming in 4K resolution is that any frame from the video project can be pulled out as a picture at magazine cover size print ready resolution! There are anywhere from 24-60 frames filmed per second of captured footage. Clients receive a digital folder filled with pictures pulled directly form their final video project, usually ranging anywhere from 50-200 photos.

Your photos can be used for any desired advertisement use across your website or for printed material. Rough Cut also provides graphic design production package options to create full ads in-house from select photos for your immediate implementation.