Life is like riding a bicycle. To keep your balance, you must keep moving.
— albert einstein
Rough Cut Productions is based in Tallahassee Florida and has accomplished projects as far away as British Columbia (CANADA). The majority of productions completed by Rough Cut this past few years have been focused on company branding pieces and full production music videos. Rough Cut has taken on many different types of projects including films, documentaries, instructional videos and a wide array of live events from large scale concerts and performances to wonderful weddings.
I have always chased and heavily indulged in my addiction of many different creative arts. With film production I found my home in a medium that provided the opportunity to implement the use of all art-forms with endless possibilities. It opened the door to many new creative facets I could not wait to explore, learn and put into action. My work is my passion through and through and I cannot take on a project without investing myself in it fully and digging deep. —ash von chamier (owner/Director)
ash von chamier
director | cinematographer Editor | Digital colorist
In-house motorized stabilization systems to provide silky smooth gliding camera shots.
The foundation of my everything. My wife Amy and son Tristan.
Rough Cut's inventory of various cameras, rigs, lenses and lights provide so many wonderful ways to stylize each project.
You can't use up creativity. The more you use, the more you have.”
- Maya Angelou
It is very important to get a full understanding of what drives your company, what makes your offerings unique and what demographic your business caters to. We can build on ideas you may already have going or create concepts from scratch. Each project receives it's own Pre-Production Plan Packet covering goals, story outline, image samples, a props list outline and general shooting schedule.
There is plentiful back and forth correspondence with all Rough Cut's projects so we always have a very clear agreed upon plan of action before filming begins.
Cinematography is a writing with images in movement and with sounds.
- robert bresson
Each composition choice in every shot has the opportunity to mean something. Every angle choice, every camera movement, every lighting set up and every lensing decision dictates a mood that can further push the story. Quality of shots over quantity of shots ALWAYS.
Rough Cut films all new projects at 4K resolution in ProRes and/or RAW codecs. This level of data intensive footage is what you see when watching major motion picture films in the theater.
The film is made in the editing room.
— Philip Seymour hoffman
Editing is where all the pieces of the puzzle come together. While we go into an edit with a clear plan of what we want, it is important to be in a constant state of openness to explore where an edit might take you. As a musician I very much relate editing to live jamming. We know what key we are playing in and the general chord structure we are toying with, but we go amazing places when we let the music take us where it wants.
Editing is always the longest portion of a project. Every millisecond of how shots are strung together and transition from one another affects the momentum and punch a video induces in the viewer. This is also where the soundscape of verbal narrative, sound fx and music is built as the bed on which all visuals rest upon.
Man needs color to live; it's just as necessary an element as fire and water.
- fernand legar
There is a lot more to color grading than just getting some nice skin tones. The color pallet sets the vibe for the entire piece. Cold or warm, modern or vintage, soft creamy film stock or crisp sharp digital imaging, saturated in luscious color or concise in a dramatic monochrome? The list goes on and on but the guide in knowing where to take it is understanding what further elevates the overall story concept, filming style and editing pace.
Color processing is the final polishing technique where all the hard work comes to life and gets saturated in style. Each and every single cut you see in all video completions by Rough Cut gets it's own personal color treatment. It is a very detailed process that requires motion tracking and masking in multiple instances per shot with layer upon layer of adjustments and fine tuning.
Photography is a love affair with life.
- burk uzzle
One of the wonderful attributes about filming in 4K resolution is that any frame from the video project can be pulled out as a picture at magazine cover size print ready resolution! There are anywhere from 24-60 frames filmed per second of captured footage. Clients receive a digital folder filled with pictures pulled directly form their final video project, usually ranging anywhere from 50-200 photos.
Your photos can be used for any desired advertisement use across your website or for printed material. Rough Cut also provides graphic design production package options to create full ads in-house from select photos for your immediate implementation.
Every production Rough Cut takes on is viewed as a tremendous opportunity to create something powerful whether it aims to be epic, endearing or comedic in it's pupose.
Trans Am Worldwide
florida cancer specialists
lively technical center
maharajah flamenco trio
For businesses of every variety
Explore the array of vastly different companies Rough Cut has produced videos for and how differently each one is approached.
for bands of every variety
Check out various music styles, production looks and story board approaches that Rough Cut has sculpted over the years.
Concerts, dance, general performance & More
From filming 1,500+ people fire code breaking concerts to the local acoustic band performance in the smallest dive bar...it's all got it's own magic.
full wedding films, highlight reels & photos
Whether it be a movie experience recapping the full day or a 5 minute highlight reel you can easily share with friends on facebook, there is no better way to truly relive the day.
- TOd Warmack | Founder & presdent Trans Am Worldwide
Ash is a diamond we we're lucky to have found.
-MINDY PERKINS | CEO OF VR SYSTEMS, INC.
I'm not often speechless...
-TIM DURNING | OWNER FLEX FOODS
I've worked with some big directors and thought I had worked with the best until I worked with Ash. Great eye and great person.
-eric durrance | tobacco rd. band
Working with Ash is awesome. Wish I could work with him every day.
-KELLY LOVE | Guitarist for ELI
You could say this is an open and ongoing journal where I share what I am learning currently along with offering the fast track for things I have been studying and applying for years. I give general production tips, talk of interesting real world hurtles in doing both on-set and post production, views on marketing approaches, and provide things I find motivating with life in general and much more.
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