A young magician in a top hat performs a poolside trick with a tower of colorful drinks.
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Brands & agencies

Commercials & website videos.

I start by learning why customers choose your business and what they want to know before they call. That might lead to a TV spot, a product demonstration or a series of videos for your website. I film the work and interview the people who do it. You work directly with me from our first conversation through the final edit.

Election technology

VR Systems

Over about ten years, I made 50+ videos for VR Systems. The team introduced its people on the company website and shared product walkthroughs by email. I also made videos for internal use, presentations to county election offices, and training on products like the EViD Edge electronic pollbook.

Family travel

BabyQuip

BabyQuip delivers cribs, strollers, car seats and toys to traveling families at hotels, vacation rentals and even airports. It serves 5,000+ locations and has more than 100,000 five-star customer reviews on its website.

Over the past few years, I’ve made a series of TV and online commercials for BabyQuip. We’ve also made longer videos for their website that show families how the rental service works, and a recruiting spot for the local providers who deliver the gear.

Healthcare

Florida Cancer Specialists

I documented Tallahassee’s new state-of-the-art cancer center from construction through its grand opening. In an earlier video, Dr. Scott Tetreault talks about the personal attention his team strives to give each patient, and his patients share what that care meant to them.

Education · Program recruitment

Lively Technical College

These are two of the videos I made for Lively Technical College when it was known as Lively Technical Center. Step inside the welding shop and the cosmetology salon to see what students learn and how that training can open up new career paths and earning opportunities.

Television advertising

Deese Elite Concrete Coatings

These commercials ran regularly on TV for about two years. An oil spill and a young magician’s poolside trick show what the coatings can take. Two more spots follow a real installation and revisit a customer’s garage two years later.

Automotive advertising

Trans Am Depot / Worldwide

Alongside the documentaries, I’ve made shorter films for the team, from the Hurst Edition commercial to a Super Duty quarter-mile run.

Commercial video

Rough Cut Productions

Tell me about your project.

A few details will help me scope the shoot and edit. You can review your brief before opening an email draft.

Standalone brand films start at $8,000. Multi-film campaigns start at $15,000. Artists and labels can share the budget they have in mind.

How many videos, and where will they run? Optional
Where will the work run? Choose any